The ability to actively manage the image, adapting it to the current requirements makes the company a modern, creative, energetic and always ready to move with the times. Such an organization is well perceived by customers, business partners, the media and the competition. Thanks to a well-thought-out image creation, it is easier to build trust and achieve a strong position in the market. In addition, the positive image of the company makes people want to work for it.
The most popular form of corporate photography is undoubtedly corporate portrait. This is a type of photo in the so-called American squad, covering the silhouette of a person from about the middle of the thighs to just above the top of the head. Corporate portraits are usually made on a bright, single-color background with the use of soft, modeling light. Often, the dress code is an additional advertisement or a form of company identification, through the use of logos or colors in line with the company’s brand. Corporate portraits have universal application in marketing and PR activities.
Corporate photos are not only individual portraits. Group photos presenting departments and teams in the spirit of “team spirit” are also very popular during photo sessions. Group photos are taken both on single-color backgrounds, the so-called walls with the company logo, as well as in the company space (office, conference room, etc.). They are mainly used for internal integration, as well as for building a professional image of the company in external contacts.