martin janowski
Promotional videos can foster trust. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online or use service. The video isn’t just a better way to deliver a message or information – we’re now well into the days of SEO (search engine optmization). 90% of all internet traffic is now video
Here are 8 key reasons to consider using this valuable business tool:
  • Videos are extremely versatile when it comes to promoting your company and the products or services you offer.
  • Videos are more cost-effective and much easier to produce than ever before.
  • Videos can enhance your company image by sharing more about you and your company’s personality.
  • Videos encourage sharing more than text, especially where different social media channels are concerned.
  • Videos engage your target audience up to 250% more.
  • Videos generate more visibility and exposure by building a stronger offline and online corporate presence.
  • Videos make it easier to get your point across and provide valuable information.
  • Videos promote creative genius by using graphics and images to create interest in your company and the products or services you have to offer.
Video is a powerful tool that helps boost engagement, generate B2B marketing leads, and showcase your brand like never before. The number of businesses using video on landing pages jumped from 49% last year to 60% this year.
Some researches into video marketing statistics suggest that video will be a great way to grow your network and customer base, not just this year, but in the future. One staggering statistic comes from Cisco: By 2020, there will be almost a million minutes of video per second crossing the internet. Cisco adds that, by then, 82% of all consumer web traffic will be video.
martin janowski